Global marketing management changes, new challenges, and strategies by Kiefer Lee

Cover of: Global marketing management | Kiefer Lee

Published by Oxford University Press in New York .

Written in English

Read online

Subjects:

  • International business enterprises -- Management,
  • Strategic planning

Edition Notes

Includes index.

Book details

StatementKiefer Lee, Steve Carter.
ContributionsCarter, S.
Classifications
LC ClassificationsHD62.4 .L44 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23059155M
ISBN 109780199239429
LC Control Number2009005337

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